Transforming ForestOne’s Social Media Presence

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Social Media Strategy and Management

The Brief

Elevate ForestOne’s social media presence and bring it in line with the brand’s premium products and clientele. An important part of the brief was to appeal to both customers and industry professionals.


The Narrative

Through a holistic social media strategy, which encompasses a full suite of social channels, we combined inspirational and informative content to appeal to both design lovers and specifiers. From a consistent posting strategy to highly polished and professional imagery, we told the story of the brand from product to project.


The Outcome

With an increased following on every channel, ForestOne saw its audience grow by over 100% on Instagram and Pinterest and 300% on LinkedIn showing the success of the content strategy. Improved engagement and a targeted Australian audience were also key goals that were exceeded.