A Collection Launch Event for Country Road

01 /08
Country Road

Event Coordination

The Brief

The Local Production worked with Country Road on launching its co-design partnership homewares range with Ngen’giwumirri artist Kieren Karritpul at a by-invitation-only event. The Local Production was responsible for sourcing an architecturally minded location that reflected both Country Road and the range’s aesthetic and values while also curating an exclusive invite list of key architects, designers and industry influencers.


The Narrative

The event was meticulously planned to ensure that guests, which included prominent figures in the design community, experienced the essence of Country Road’s collaboration with Kieren Karritpul in an environment that complemented the range’s ethos. The Local Production worked collaboratively with Country Road throughout the entire event planning process from logistics to content creation.

The Outcome

The launch was a resounding success with the presence of notable industry professionals. This acted to further strengthen the ongoing partnership between Country Road and The Local Project as industry design leaders and practioners.