Maximising Brand Reach Through Pinterest
Social Media Strategy and Management, Paid Media Management
The Brief
Fisher & Paykel, a premium home appliance manufacturer, sought to expand its brand presence and increase traffic to its newly updated website. The company engaged The Local Production to elevate its brand awareness and capture the attention of a diverse audience, with a focus on both general consumers and industry professionals such as architects and designers.
The Narrative
We devised a campaign melding organic engagement with targeted paid advertising, highlighting the brand’s dedication to innovation and quality. Content strategy centred on depicting homes enhanced by Fisher & Paykel appliances and connecting with audiences on a deeper level. Concurrently, strategic paid campaigns aimed at industry professionals, like architects and designers, were launched. This dual approach was amplified by location targeting, particularly in new markets such as the US and Canada, to broaden the brand’s reach and establish a stronger market presence.
The Outcome
Our integrated strategy led to a significant uptick in brand visibility and website traffic. The targeted campaigns particularly resonated with industry professionals, resulting in enhanced engagement levels. The expansion into new markets further cemented Fisher & Paykel’s position as a leader in the appliance industry.