A Website Transformation and Redesign

The Brief ​

Winter Creek Farm is a passion project that has been lovingly reestablished by the owners into a working truffle and cattle farm. The Local Production was tasked with updating the Winter Creek Farm website to match the real-life experience of the farm and the growing vision for the brand.

The Narrative​

The goal of the website was to act as a picture-window frame capturing the natural beauty of Winter Creek Farm in Trentham, Victoria. Showcasing quality photography and video content, the website is also informative about products and offerings. The design follows a sleek, modern aesthetic to align with current and future web design trends. Clean lines, minimalistic elements and a considered colour palette contribute to a visually appealing and sophisticated user interface. The website was designed to be responsive, ensuring a seamless experience across various devices. Whether accessed on a desktop, tablet, or smartphone, the design adapts to different screen sizes, maintaining its aesthetic appeal and functionality. Working in tandem with the aesthetic appeal of the website, The Local Production created a cohesive, informative narrative that ties into the design and theme of the website making sure it not only matches the tone of voice of the brand but was also SEO-relevant. With the copy on the website, we created a cohesive, informative narrative that ties into the design and theme of the website making sure it not only match the tone of voice of the brand but was also SEO relevant.

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The Outcome​

The Winter Creek Farm website design is successful in presenting the farm as a immersive experience, delivering informative content concisely and embracing a design that allows the captivating imagery and videography to take centrestage.